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LOS ANGELES: Netflix Inc reversed customer losses that had hammered its stock this year and projected more growth ahead, reassuring Wall Street as it prepares to offer a new streaming option with advertising.
Shares of Netflix jumped 14% in after-hours trading, boosted in part by the streaming giant's forecast that it would pick up 4.5 million customers in the fourth quarter. The company's stock, an investor favorite during its years of rapid growth, had fallen nearly 60% this year before the earnings report.
"Thank God we're done with shrinking quarters," said Co-CEO Reed Hastings, adding the company needs to continue gathering momentum by focusing on content, marketing and a lower-priced plan with advertising.
From July through September, Netflix attracted 2.4 million new subscribers worldwide, more than double what Wall Street expected.
"Netflix's impressive numbers show the company's growth story is far from over," said Investing.com analyst Haris Anwar.
During the quarter, Netflix released the final episodes of season four of sci-fi hit "Stranger Things," plus serial-killer series "Dahmer - Monster: The Jeffrey Dahmer Story," which became one of Netflix's most-watched series of all time.
The streaming giant is working to kick-start membership growth after a sudden decline in the first half of the year, when the company's subscriber base shrunk by 1.2 million amid a rocky global economy and growing competition for online video viewers. Netflix now has a total of 223.1 million subscribers around the world.,
Most established services have stopped growing in the United States, where the market has reached maturity. Newer entrants, such as Paramount Global's Paramont+, are picking up market share thanks to live sports programming.
In its quarterly letter to shareholders, Netflix noted that other media companies are losing money from streaming.
"Our competitors are investing heavily to drive subscribers and engagement, but building a large, successful streaming business is hard," the letter said.
Netflix estimated that competitors would end 2022 with combined operating losses of "well over $10 billion," compared with Netflix's annual operating profit of $5 billion to $6 billion.
Rivals such as Walt Disney Co run multiple businesses including TV networks and theme parks that offset streaming losses.
For the third quarter, Netflix topped analyst projections with revenue of $7.9 billion, up 6% from a year earlier. Earnings were $3.10 per share.
The company's forecast of 4.5 million customer pickups by the year's end came in slightly ahead of Wall Street estimates, which had averaged 4.2 million. For the fourth quarter, Netflix projected revenue of $7.8 billion, a sequential decline it blamed on the strong value of the U.S. dollar.,
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